6 WEEKS UPLEVEL YOUR VISUAL BRAND WITH ONKEN
After spending years building mainstream visual brands like Nike, Reebok, Justin Bieber, Usher, Coca-Cola and many more, what I quickly learned was that entrepreneurs building their personal brand need to understand the power of visual branding and how it builds trust, clout, and amplifies their reach.
Pay attention because this is one of the most important (and foundational things) you’ll ever learn for your personal brand. If you don’t get it right now, it could cost you missed opportunities, impact and influence.
Where most people think your personal visual brand doesn’t matter, or that it’s just fluffy nonsense—what they’re missing is that building your personal brand is crucial. A recent study shows that 63% of all Americans are more likely to buy from you if you have an established personal brand. Visual storytelling is one of your biggest assets in building your personal brand.
Visual branding is the reason we buy the name brand over the generic brand, and sometimes they may even contain the same product. In this case, Identity Alchemy is a process of creating a name brand perception, while also aligning your product/service with that perception authentically.
Without your audience connecting to you and your story, you miss out on new clients and opportunities, and ultimately sales.ENROLL NOW
A Note from Onken.
Hello, I’m ONKEN.
I wanted to create this course to bring what I learned in creating storytelling imagery for these global brands and celebrities to help entrepreneurs, speakers, authors, coaches, personalities, etc. do it for themselves so they can create a higher perceived value, reach a bigger audience and create more abundance in their businesses.
Because visual branding works on such a subconscious level, one of the biggest goals I want to help you develop is the awareness to see the value of the importance of visual storytelling and how it will affect your bottom line in the long run, aka playing the long game.
When you intentionally tell your story through visuals in a high level aesthetic, you build a higher level of trust subconsciously with your audience. In the same way you could be creating distrust without knowing it by the visuals you show in your brand. When you learn to play on a level with your brand that shows uniformity, direction, consistency, and aspiration, it creates more trust with your audience and a recent study shows that 73% of all Americans say they are more likely to TRUST someone who has an established personal brand. Creating an “Established” brand comes through advertising/magazine level imagery, and that is what i’ve been creating for the last 20 years for global brands.
That said, my intention is to share with you not only the importance, but also a process to help you authentically create this for your own personal brand, so my hope is for you to benefit and walk away with:
CREATIVE ALCHEMIST, ENTREPRENEUR, PHOTOGRAPHER, ARTIST
CLIENT BRANDS I’VE HELPED BUILD
DOES THIS SOUND LIKE YOU?
Each week we will dive into a specific topic with a lecture followed by a group training, with a weekly homework assignment and action step towards launching your new visual brand.
MODULE 1: North Star
Not only a process to dive deep into who you are and what your mission is so that you can create a personal visual brand that is congruent to who you are, we will also cover the north star of the value of the long game of building an aspirational storytelling personal visual brand.
MODULE 2: Deconstruct Identity: Adopted Identity
Deconstructing the adopted identity that you were nurtured into living. The one that your parents and society created for you.
MODULE 3: Deconstruct Identity: Natural Identity
Deconstruct your true desires and passions. The ones that may have been suppressed growing up.
MODULE 4: Reconstruct/Prep Inventory & ingredients:
Creating and learning tools to help you properly curate a new identity.
MODULE 5: Curate a new reality: Story/Future Message
A new narrative/purpose of who you want to be and the story you want tell that is congruent to that.
MODULE 6: Curate a new Reality: Vision/look
Creating Alchemy Mood Boards to translate your new story into visuals.
MODULE 7: Curate a new Reality: Aligned Direction & Confidence
Creating aligned visual assets that tell these story of the new identity that you've curated.
MODULE 8: Become: Brand personality
Live your instagram. Become the identity you curated in real life as well as what you put out there in social media.
MODULE 9: Become: Crystallize Your identity/Create Your Assets
Working with a budget while hiring the right designer & photographer
MODULE 10: Become: Deploy assets - The Anchor Image Method
How to utilize your brand images in the right places to create consistency and create brand recognition.
LIVE CALL DATES AND DETAILS
(This may be the only LIVE course I do. All calls will be recorded & Dates subject to shift)
What People Are Saying about Onken
“I'm not one to like doing photoshoots, but needed to do one for my Limitless book launch. I love Nick's high level approach and creative mind. He makes you feel comfortable being in front of the camera. The whole day was fun and easy. And the results were unforgettable.”
- Jim Kwik, NYT bestselling author
"I worked as a fashion model for 10 years and never felt as comfortable in front of the camera as I did with Nick. Plus, never had pictures turn out as wonderful that reflected my true personality. They were so good, that my publisher wants to use them for my book cover!"
-Sarah Anne Stewart - Holistic Life Coach
"It would be easy to write a testimonial about Nick's abilities. His mastery of cameras and knowledge of light. Sure, he’s brilliant at all the tech stuff. But that would disregard his real talent. Who he is as a human being. His heart. His playfulness. His kindness. His passion. His incredible style. It’s that combination of qualities that creates the space to allow his subjects to feel seen, held, and loved, so their true personality is then free to come out to play and be captured. Working with Nick is more than anything, pure fun. I can categorically say THE best photos I have of myself were taken by this man.”
Peter Crone - Celebrity Mind Coach
Shooting with Nick turned out to be exponentially more than just a photography session. As an entrepreneur himself, Nick knows what we were looking to accomplish by refreshing our brand through imagery and acted more as a trusted advisor and invested collaborator that just happens to take incredible photos. Because of his work and visionary approach, my brand got the editorial polish it needed to present our work more professionally while raising our personal brand profiles.
-Jen Batchelor - Founder of Kin Social Tonic
"There is no way I could have predicted what happened after I switched my photos over to the ones I shot with Nick. My friends started saying things like "You're a celebrity now!", and my instagram follower count starting going nuts. In the past I would get one or two requests to be on podcasts each month and now I'm getting hit up every single day! Best of all I feel more confident sending the people I meet to my pages as I know they are going to be blown away by the branding. It's the best money I've spent on my personal brand, probably ever."
Craig Clemens - Writer Entrepreneur
WHY IS THIS COURSE DIFFRENT?
Our experience in the life creates our perspective and knowledge base. In this course I'will be taking my years of experience creating storytelling lifestyle images for global brands (like nike Reebok, Coca-Cola etc and celebrities like Justin Beiber, Usher, Lewis Howes etc.) and translating that knowledge into the personal brand to help you elevate your own perception and connect with your audience on a story level in a similar way. (Read my article on the Secret Sauce of Being Precieved like a Celebrity.) Brand preception is everything in today's world, and true authenticity comes from aligning who you really are with the story you're telling the world in creating the preception. People want to know and trust you. When they know and trust you, that creates influence. The majority of Americans consider a personal brand as someone who is simply recognizable. Creating influence though visual storytelling is what I will be teaching you here is what helps you create that recognizability.
Here’s What You’ll Walk Away With:
- +The value of building a high level of brand perception and the long game of the personal brand image.
- +A deeper understanding of who you are
- +What gifts you bring to the world
- +How to create a mood board
- +How to utilize props, location, and wardrobe to better tell your story
- +How to push your comfort zone
- +How to build a brand that connects with people
- +How to properly deploy your brand assets
- +How to keep brand consistency
- +A deeper understanding of the personal brand long game